Uber’s new CEO, Dara Khosrowshahi, has been on the job for two months, and he is clearly a leader in motion. He’s wasted no time getting to the heart of it all – company culture.

Khosrowshahi recently posted Uber’s new values, or “cultural norms” as he calls them in his post on LinkedIn. He states, “The culture and approach that got Uber where it is today is not what will get us to the next level. As we move from an era of growth at all costs to one of responsible growth, our culture needs to evolve. Rather than ditching everything, I’m focused on preserving what works while quickly changing what doesn’t.”

How does an incoming CEO of a $70 billion organization get his arms around company culture? By taking it to his people. “I feel strongly that culture needs to be written from the bottom up. A culture that’s pushed from the top down doesn’t work, because people don’t believe in it. So instead of penning new values in a closed room, we asked our employees for their ideas. More than 1,200 of them sent in submissions that were voted on more than 22,000 times. We also held more than 20 focus groups with representatives from our Employee Resource Groups and our international offices.”

Uber’s new 7 cultural norms are:

  1. We build globally, we live locally.
  2. We are customer obsessed. We celebrate differences.
  3. We do the right thing.
  4. We act like owners.
  5. We persevere.
  6. We value ideas over hierarchy.
  7. We make big bold bets.


I look forward to watching Uber’s transformation under these cultural norms and Khosrowshahi’s leadership.


Marta has dedicated her career to leadership consultancy while serving as board member, author, catalyst, coach, mentor, researcher, speaker, trainer, volunteer, and fundraiser. An internationally acclaimed speaker, Marta energizes leaders and fuels change with her dynamic programs. From Washington DC to Scotland to South Africa to Singapore, program attendees leave feeling empowered with clear intention and laser focus on the actions needed to achieve new peaks of performance. With a passion to share proven strategies that drive client results, Marta has authored several business books including Energized Enterprise, Everybody’s Business, Leaders in Motion and the Transformation Desktop Guide. Marta serves as Chairman of the Board of Easter Seals Serving DC | MD | VA, Secretary of the Board for the Northern Virginia Technology Council, and is on the Board of Directors for the Association for Corporate Growth (ACG) National Capital Chapter.