Forbes released their list of 30 Under 30 Class Of 2018: The Young Stars, Visionaries And Creative Disruptors.  These individuals are starting and running billion-dollar businesses, tackling social issues, and changing their industries.

As I studied their accomplishments and contributions, I learned they are shining examples of the leader I wrote about in Energized Enterprise. In today’s complex systems, leaders have to rewrite their playbooks because the impact of everybody’s effort, competency, behavior, and attitude is enormous. We’re now asking employees who used to be three levels down, and who used to care only about their own work, to be advocates for the entire enterprise. That’s radically different, and these 30 under 30 seem to have it figured out.

These creative leaders manage the polarity of putting both the human element and the total enterprise at the forefront of strategy and daily actions. Here is a look at a summary from Forbes about how these young stars think and operate:

  1. 53% started their business to solve a problem; 29% want their business to change the world
  2. 73% live or work on the two coasts: 35% on the West Coast; 38% on the East Coast
  3. 19% are immigrants from 50 countries
  4. The number 1 dream mentor: Elon Musk. Others most preferred include Jeff Bezos, Barack Obama, Sheryl Sandberg, Bill Gates
  5. 40% describe millennials as Ambitious. Other most-used definitions: Inspired (24%), Adventurous (18%) and Idealistic (18%)
  6. Nearly all describe success as achieving your potential (51%) or liking yourself and what you do (45%). Only 1% pursue success for fame and fortune.
  7. 40% believe Grit is the most important trait for entrepreneurs; followed by Passion (21%) and Vision (16%)
  8. 37% say Superman is their favorite superhero; followed by Iron Man (26%) and Wonder Woman (21%)



Marta has dedicated her career to leadership consultancy while serving as board member, author, catalyst, coach, mentor, researcher, speaker, trainer, volunteer, and fundraiser. An internationally acclaimed speaker, Marta energizes leaders and fuels change with her dynamic programs. From Washington DC to Scotland to South Africa to Singapore, program attendees leave feeling empowered with clear intention and laser focus on the actions needed to achieve new peaks of performance. With a passion to share proven strategies that drive client results, Marta has authored several business books including Energized Enterprise, Everybody’s Business, Leaders in Motion and the Transformation Desktop Guide. Marta serves as Chairman of the Board of Easter Seals Serving DC | MD | VA, Secretary of the Board for the Northern Virginia Technology Council, and is on the Board of Directors for the Association for Corporate Growth (ACG) National Capital Chapter.